America Marketing VS China Marketing

Marketing is a complex thing to study, especially in cellphone marketing. The companies try to convince people to buy their products, yet if a company wants to sell a cellphone product in another country to make a good profit, it must have a different marketing technique. For example, America and China are the biggest countries in the world; however, they do not use the same marketing techniques to sell cellphone products. Moreover, the most different marketing techniques between these two countries are the brands, costs, and add-ons.

            In America, we always can buy a lot of global brands cellphones, like Apple, Samsung, Microsoft, and HTC. In America, the global brands just need to compare to another global brand, yet in China, they have a lot of local brands like OPPO, XiaoMi, ZTE, and HuaWei. Of all the cellphone companies in China, the most famous sells local brands. Companies that want to make a profit in China need to compare and sell global and local brands. For example, back in 2010, Samsung had made a lot of in money in China, but now because Samsung ignored the local brands in China, they lost 50% of their customers. Moreover, global brands are more focused on quality, but local brands are cheap. Cellphone buyer need to choose which is more important, quality or price.

            Some people say “all the cellphone are the same price, no matter which country they buy from." However, in America, most people use a contract to get a phone. Also, most Americans refuse to buy a cellphone at full price, like payphones. In contrast, in China, not many people use contracts to buy a phone. They just buy a phone and pay for the minutes. In China, if people want to change their cellphones, they do not have to get out of their contracts because not many people use contracts in China. Some global brand cellphone company tried using contracts to sell cellphones before, yet they end up failing and almost had to drop out of China’s cellphone market. Furthermore, the cellphone market in America is more dependable in cellphone service providers because people are buying cellphones with contracts. In China sales are more dependent on customer choice. For example, in China, people buy phones without a contract, so they can change their cellphone service anytime they want.

     Everybody likes gifts or add-ons. In China, the most famous marketing techniques is when people buy a product or item, they always get a lot of  free add-on too. For example, someone in China buys a cellphone product; he or she always gets Bluetooth headset, TV box, or earphones with the product-all for free. All of this add-on can only be added for free in China. For example, I have a friend in China who just bought a Samsung cellphone product, and he got a free Bluetooth headset with it. On the other hand, in America, with that exception of Apple, which give away free earphone to people who buy the IPhone, people will not find a lot of free add-ons because the marketing technique in America is different..

No matter if you are in Asia or Europe, they always have a lot of different cellphone marketing techniques. It is important to know how to use the right techniques to sell a phone. A lot of cellphone companies try to make a profit in China, but some cellphone companies just fail so miserably. If someone wants to make a lot of profit from selling phones in China, they better know what kind techniques to use because China has the biggest population in the world, and they need and use cellphones.