America Marketing VS China Marketing

Marketing is a complex thing to study, especially in cellphone marketing. The companies try to convince people to buy their products, yet if a company wants to sell a cellphone product in another country to make a good profit, it must have a different marketing technique. For example, America and China are the biggest countries in the world; however, they do not use the same marketing techniques to sell cellphone products. Moreover, the most different marketing techniques between these two countries are the brands, costs, and add-ons.

            In America, we always can buy a lot of global brands cellphones, like Apple, Samsung, Microsoft, and HTC. In America, the global brands just need to compare to another global brand, yet in China, they have a lot of local brands like OPPO, XiaoMi, ZTE, and HuaWei. Of all the cellphone companies in China, the most famous sells local brands. Companies that want to make a profit in China need to compare and sell global and local brands. For example, back in 2010, Samsung had made a lot of in money in China, but now because Samsung ignored the local brands in China, they lost 50% of their customers. Moreover, global brands are more focused on quality, but local brands are cheap. Cellphone buyer need to choose which is more important, quality or price.

            Some people say “all the cellphone are the same price, no matter which country they buy from." However, in America, most people use a contract to get a phone. Also, most Americans refuse to buy a cellphone at full price, like payphones. In contrast, in China, not many people use contracts to buy a phone. They just buy a phone and pay for the minutes. In China, if people want to change their cellphones, they do not have to get out of their contracts because not many people use contracts in China. Some global brand cellphone company tried using contracts to sell cellphones before, yet they end up failing and almost had to drop out of China’s cellphone market. Furthermore, the cellphone market in America is more dependable in cellphone service providers because people are buying cellphones with contracts. In China sales are more dependent on customer choice. For example, in China, people buy phones without a contract, so they can change their cellphone service anytime they want.

     Everybody likes gifts or add-ons. In China, the most famous marketing techniques is when people buy a product or item, they always get a lot of  free add-on too. For example, someone in China buys a cellphone product; he or she always gets Bluetooth headset, TV box, or earphones with the product-all for free. All of this add-on can only be added for free in China. For example, I have a friend in China who just bought a Samsung cellphone product, and he got a free Bluetooth headset with it. On the other hand, in America, with that exception of Apple, which give away free earphone to people who buy the IPhone, people will not find a lot of free add-ons because the marketing technique in America is different..

No matter if you are in Asia or Europe, they always have a lot of different cellphone marketing techniques. It is important to know how to use the right techniques to sell a phone. A lot of cellphone companies try to make a profit in China, but some cellphone companies just fail so miserably. If someone wants to make a lot of profit from selling phones in China, they better know what kind techniques to use because China has the biggest population in the world, and they need and use cellphones.

 

 
 

Cellphone can help student !!!

Teachers hate cellphones. They can make students lose attention in studying; also they can hurt a student’s grade. Yet, cellphones could help students to promote a good grade. For example, students can use cellphones to solve a question, so students do not need to disturb the teacher when lecturing. Also, cellphone is a good tool for students to use. They can recall videos in the class, use a dictionary, and use a cellphone to take notes.   

Nobody has 100% energy in the morning, especially for a student with a morning class. He or she will lose attention easily at some point in class. So they will miss some important material, and when a student goes back home, they will not understand what they studied about that day. Yet, if a student has a cellphone and recalls that class lesson, they can go back home to listen again to the material and see which part they are missing. For example, when a teacher tells students they will have a test tomorrow, students can go back home to watch the video, so they can have a good review, and they will not worry about if the test is difficult or not. Moreover, if some students are missing a class, they can tell somebody to recall the video and send to them to study. So they will not get left behind another student or get a bad grade on the next test.

Textbooks always have a lot of difficult vocabularies. When students read it, they do not understand what this word about, and students do not have a dictionary with them all the time. Yet, cellphones could help students to solve this problem. For example, when a student is reading a biotech textbook, and they have one word which they do not understand, they can just use a cellphone dictionary to check the word; they do not need to disturb the teacher in the middle of the lecture. Also, a cellphone dictionary takes less time to check words than the paper dictionary, and it gives students more information than the paper one.

Taking notes in the class is always painful, because talking always goes faster than writing. Students cannot always keep up to write down the notes. Also, the process of notetaking causes students to not pay attention in the class. This is bad for students. However, if students use cellphones to take a picture of  notes, that will not be a problem. For example, students can wait for a teacher to finish teaching a lesson, and just use their cellphones to take a picture of the notes on the board. So they do not need to rush to take notes in the class. Also they will have better notes than with hand writing notes.

Cellphones are a good tool. They can affect student’s studying, grades, and classes. If a student is using the right tool to study, everybody can have an “A” or a “B” grade in the class. Also, teachers do not need to spend a lot of time on one question in class, and students do need to ask teachers to slow down. God will not give you a good grade; the only one way to get a good grade is using the right tool.